Tranquility Base here, the Chicken has landed.
Wing It has been a well-known name around Boston for over twenty years. Over the 3 years we have had them under our wing, they have come a long way in distinguishing their restaurant from the flock with an online ordering system, a marketing plan, and a solid IT infrastructure with their first point-of-sale system.
Being the kitchen for thousands of college students for decades propelled Wing It to the top of their niche market. Changing the colors of your feathers isn't easy, so Wing It's desire to blow the doors off of the hen house and expand beyond their current market to explore franchising opportunities left us with a unique challenge. We looked beyond the local scene for a solution that would be appealing to college students, families and neighborhood regulars alike.
Between June of 2006 to June of 2008, Wing It's investment in Order2Go had already returned 500% of the cost of implementation. Looking forward, after having found a position in the market for their brand, we will continue to work closely with the Wing It family to develop their presence into one with limitless opportunity.